POLITICAL MARKETING

PSOE

This is PSOEs poster. You can see that they have used three main colours: black, white and red. I like how the slogan stand out because of its colour. I think they have used the color red because it highlights and at the same time shows power,
The slogan it's simple and clear: if you want to change things, make it happend, vote for us. To summarize, this poster is aesthetically good and modern and they made a good work.

PP

In my opinion I think they have not risked anything with the colors or with the slogan. Their motto is "safe value". "The value refers to the economy and safe to order. In an expanded version of the poster show beyond the candidate a wall with the Spanish flag, an image of containment against the left and against the independence movement, the two fronts that faces the PP, which has a competition for the right that I had never known before.




CIUDADANOS

The Ciudadanos poster has been the object of comparisons of action films. Rivera's plan is an American plan, just above the knees. It's a Western plane, so you can see how it draws the revolver. He presents himself as a man of action. Rivera moves, goes to the future. They have broken the orange and the Spanish flag that surrounds it comes out of the background.